by John Barban
Health and fitness marketing is designed around a set of implied goals such as: muscle building, weight loss, enhanced performance, a heightened feeling of well being.
These are the generic goals that most marketers assume you’re interested in but nobody can choose your goals for you.
Your goals have to be a personal choice. Once you’ve stated your personal goals clearly it becomes much easier to take action on them and avoid distractions that don’t bring you closer to your goal.
If you don’t state a clear goal you can end up with dozens of unfinished projects, lots of money wasted on programs, supplements, food and books. And worst of all you can end up discouraged and thinking that your a failure.